Blue Wednesday is the new Blue Monday!

This November, Patient Plan Direct is asking its staff, dental practices, partners, friends, family and the dental community to show their support for Mouth Cancer Action Month by getting involved and making Wednesday 19th November ‘Blue Wednesday’.

Mouth Cancer Action Month is run by oral Health Charity, The British Dental Health Foundation. The aim of the campaign is to get more mouth cancers diagnosed at an early stage by raising awareness of the risk factors, signs and symptoms, whilst encouraging people to discuss them with their dental professional.

Currently, mouth cancer kills more people every year than both testicular and cervical cancer combined, this is because too many patients are diagnosed at a late stage. Mouth Cancer Action Month can help educate patients about mouth cancer, whilst reinforcing the importance of regular dental visits.

On Wednesday 19th November, Patient Plan Direct will be hosting a blue dress down day for the British Dental Health Foundation to raise awareness and donations for Mouth Cancer Action. We are also encouraging the practices that work with us and as many people within the dental community as possible to do the same – so buy a blue ribbon, pick out something blue, wear it and show your support!

In the run up to the day we will be working hard to fundraise and reach our goal of raising £1,000 before the 19th November. If we hit our target before the 19th, our Commercial Director, Simon Reynolds, has promised to come to work in full blue body paint! We’re all keen to see if Simon will stick to his word so please don’t be shy when it comes to donating to a great cause and campaign.

Simon Reynolds, commercial director of Patient Plan Direct, commented: ‘This is a great and fun way for us to support a very worthy cause within dentistry. Our aim is to raise awareness of mouth cancer and the risks it represents, a disease which has increased by 50% in the last decade’.

If you would like to donate to this amazing cause, please visit our Justgiving page We have just over one month to reach our £1,000 milestone, so please donate generously!

To find out more about the Mouth Cancer Action campaign, visit

Further information can be obtained from Louisa Buckingham, Marketing Executive for Patient Plan Direct, on [email protected]


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